Thursday, 24 April 2008

Logo Madness (or could it be blindness)

This is a cracker if wasted public money amuses you.
The Office of Government Commerce (OGC) felt they needed to rebrand their identity to more closely associate the identity with their market. I know its bollocks but stay with me.
After discussions with a consultant in these things they came up with the original idea of using the department initials in a simple but creative fashion - squash them together thus:


To see what happens when the logo is rotated clockwise 90° click here.

Brilliant eh?

(Taken from The Register)



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