The Office of Government Commerce (OGC) felt they needed to rebrand their identity to more closely associate the identity with their market. I know its bollocks but stay with me.
After discussions with a consultant in these things they came up with the original idea of using the department initials in a simple but creative fashion - squash them together thus:
To see what happens when the logo is rotated clockwise 90° click here.
(Taken from The Register)